Description
Heritage
- Imperial Blue Whisky – 70cl was Launched in 1997
- A major contributor to the brand’s success over time has been through offering Seagram’s superior quality at an affordable prize
- Over the years this incomparable value has created a strong loyal consumer franchise
- The brand has become synonymous with the word ” Man” thanks to its iconic communication ” Men Will Be Men”
Did you know ?
- Seagram’s Imperial Blue Whisky – 70clis the 3rd largest selling whisky in the world
- The Brand signifier specifically highlights the 100% grain spirits credential of the brand .
Selling Points
- Its a global brand, sold in 42 countries across the world
- Winner of Monde Selection Gold Award 2018 for its product Quality
- Winner of The Fifty Best- World Whisky Award 2020
- It comes in a elegant oval bottle with a contemporary mono carton packaging
Category Dynamics
- Seagram’s Imperial Blue Whisky – 70cloperates in the value segment in India which is the largest segment by volume
- Source of growth for the segment : Strong price value equation, Fresh recruits (increasing LDA pool), consumer dissonance with the regular segment (led by inferior product offering and lower investments)
Awards
- Winner of The Fifty Best- World Whisky Award 2020
- Winner of Monde Selection Gold Award 2018 for its product Quality
Reviews
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