Description
Heritage
1967: Olmeca Tequila Gold – 75cl was born in, and celebrated it’s 55th anniversary!
Did you know ?
- Olmeca uses a blend of Blanco and Reposado to create Gold, while competitors often use Blanco adding some artificial caramel coloring to reach the gold color.
- Gold tequilas are often referred to as Joven (young) or Oro.
Selling Points
1. A true Conquistador!
- Olmeca was one of the first Tequila brands to reach territories where Tequila had been virtually unknown previously, such as Russia and Turkey where it is now #1 Premium Tequila.
- # 2 premium tequila globally, outside Mexico and the US, in terms of value.
- Olmeca is currently available in over 80 markets globally.
2. A unique blend
- Golden-style tequila made from a blend of reposado (aged) and blanco tequilas with a clean and harmonic balance of fresh tequila and wooden notes, making Olmeca’s liquid, higher quality than the competitors.
- A Gold Tequila with a truly unique finish without adding any caramel like any other Gold Tequilas
3. The Spirit to Make Nights Colossal!
- Rooted in the Olmec tribe traditions, Olmeca is proud of its Mexican roots and celebrates the ability to share it’s playful rituals with consumers to turn unplanned nights into Colossal ones!
- Olmeca is synonymous with Colossal nights, bringing together people under a collective party spirit through infectious music that makes people dance.
Category Dynamics
INCLUDES:
- Jose Cuervo Especial: A gold tequila, Cuervo Especial is produced with only 51.5% agave liquid, while Olmeca contains 60% , delivering a stronger agave taste profile.
- Jagermeister: Even though belonging to different categories, Olmeca and Jagermeister are playing in the same M.O.C.
- Sauza: Hailing from the lowlands of the tequila region, agaves grown in this region mature faster so don’t have the same sweetness of agaves grown in the Highlands. Lowland tequilas also tend to have an earthier flavor.
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