Guinness Nigeria’s Distribution Strategy Shift – A Milestone for Enhanced Focus and Growth
Lagos, Nigeria—DrinkMata.ng, Nigeria’s premier e-commerce platform dedicated to providing a wide array of drinks, including premium spirits, beers, and non-alcoholic beverages, acknowledges Guinness Nigeria’s Distribution strategy’s pivotal revision. This strategic move to revise its distribution model for imported spirits, effective April 2024, marks a significant pivot from Guinness Nigeria’s existing agreement since 2016 for distributing certain Diageo international premium spirits, including popular brands like Johnnie Walker, Singleton, and Baileys, among others.
Guinness Nigeria Distribution Strategy
The decision by Guinness Nigeria aligns with its growth strategy and Diageo plc’s intent to manage the importation and distribution of its international premium spirits in West and Central Africa through a new entity, with Nigeria serving as a central hub. This shift aims to mitigate foreign exchange risk exposure while focusing on the core strengths of Guinness Nigeria in the manufacturing, marketing, and distribution of non-alcoholic beverages, beers, RTDs, and locally produced spirits.
For the financial year ending 30 June 2023, Guinness Nigeria reported that the revenue from its portfolio of imported Diageo international premium spirit products stood at NGN 14 billion, representing approximately 6% of its total revenues. Despite this transition, Guinness Nigeria’s Distribution will continue to champion its extensive range of beverages, including Orijin, Captain Morgan Gold, Gordon’s Moringa, and Smirnoff X1 Choco, leveraging its expanded production capabilities as a leading total beverage alcohol company.
Commitment to Sustainability and Growth
This strategic evolution underscores Guinness Nigeria’s Distribution commitment to sustainability, growth, and value creation for all stakeholders. It reduces foreign exchange dependencies and enhances innovation in local spirits products. This move also signifies a strengthened partnership with significant entities in the drink industry, including DrinkMata.ng.
John Musunga, Managing Director/CEO of Guinness Nigeria, stated, “This change propels Guinness Nigeria to concentrate on our foundational business aspects, which have shown consistent growth over challenging times. Our investments in expanding our breweries in Ogba, Lagos, and Benin, Edo, aim to meet the surging demand for our beer and successful local spirits brands, strengthening our manufacturing, marketing, and distribution prowess while minimizing forex exposure.”
DrinkMata.ng and Guinness Nigeria Partnership
DrinkMata.ng, serving the vibrant Lagos state and partnering with significant drink companies, including Guinness Nigeria, remains excited about this development. This strategic move by Guinness Nigeria’s Distribution will streamline its business focus and enrich our collaboration, enabling us to offer our customers an even broader selection of high-quality beverages.
DrinkMata.ng is committed to redefining the e-commerce landscape for drinks, providing competitive pricing, a wide assortment of beverages, and curated combos to meet the diverse needs of our audience with guaranteed next-day delivery.
Enhancing the Online Drinks Delivery Experience
As a leading platform for Buying Drinks Online in Nigeria, DrinkMata.ng ensures a seamless experience for customers looking for Premium Spirits in Nigeria. With our efficient Online Drinks Delivery in Lagos, we cater to a diverse clientele seeking Beer and Spirits Online. Our extensive range and the Guinness Nigeria Partnership position us as the top choice for Nigerian E-commerce Beverages.
As Guinness Nigeria embarks on this new chapter, DrinkMata.ng looks forward to continuing our partnership, driving brand awareness, and delivering unparalleled value to our customers and stakeholders.
The original press release is here
You can shop Diageo drinks online in Lagos on DrinkMata Nigeria here
FAQs
What types of drinks can I buy on DrinkMata.ng?
DrinkMata.ng offers various drinks, including premium spirits, wines, beers, non-alcoholic beverages, and more. Our brands include Johnnie Walker, Singleton, Baileys, and many others.
How does the partnership between DrinkMata.ng and Guinness Nigeria benefit customers?
The partnership allows DrinkMata.ng to offer an even broader selection of high-quality beverages, competitive pricing, and efficient delivery services, enhancing the overall shopping experience for customers.
Does DrinkMata.ng offer delivery services across Lagos?
DrinkMata.ng offers reliable next-day delivery services across Lagos, ensuring customers receive their orders promptly and in perfect condition.
How does Guinness Nigeria’s new distribution strategy impact the availability of its products?
The strategy focuses on local manufacturing and distribution, ensuring a stable supply of popular beverages like Orijin, Captain Morgan Gold, Gordon’s Moringa, and Smirnoff X1 Choco.
What are the benefits of buying drinks online from DrinkMata.ng?
Buying drinks online from DrinkMata.ng offers convenience, a wide selection of products, competitive pricing, curated combos, and guaranteed next-day delivery, making it a hassle-free and enjoyable shopping experience.
